At Attahk.ng, his fashion outlet, Agada’s journey is reflected not only in the clothes he creates but also in the philosophy behind the growing brand
By Frank Ulom
·
Published on August 12, 2026
·
4 min read
Anthony Chubiyojo Agada, a rising Nigerian fashion designer, is building a distinctive identity in menswear by combining contemporary style, cultural heritage and a passion for creativity.
At Attahk.ng, his fashion outlet, Agada’s journey is reflected not only in the clothes he creates but also in the philosophy behind the growing brand. For him, fashion goes beyond making clothes; it is a platform for expressing ideas, identity and creativity.
“I can’t give up. The business for me is passion. You are your marketer, your influencer and doing everything. Passion drives me,” Agada said.
His interest in fashion began during childhood, long before he considered turning it into a profession. He recalls experimenting with clothes and modifying existing designs as a young boy.
“I used to tear my mum’s gown, recreate things. The passion has been there all my life since primary school,” he said.
That early creativity eventually developed into a serious ambition to build a fashion label that would reflect his understanding of style and identity.
From Computer Science to Fashion
Agada’s professional journey did not initially point towards fashion. He studied Computer Science, but his creative interest remained constant.
After completing his National Youth Service Corps (NYSC) programme in November 2024, he began taking his fashion ambitions more seriously and focused on developing Attahk.ng.
The transition has required him to take on several responsibilities associated with running an independent fashion business, from designing and production to marketing and customer relations.
Rather than viewing the demands of entrepreneurship as discouraging, Agada sees them as part of the process of creating a sustainable brand.
“I am not successful yet, but I am on the path to that success,” he said.
His immediate focus is not simply on following popular fashion trends but on producing pieces that can remain relevant over time.
“My brand is timeless,” Agada said.
Building a Sophisticated Menswear Identity
Attahk.ng is primarily focused on menswear, particularly sophisticated clothing within the urban fashion space.
Although the brand explores traditional designs, Agada says his strongest creative connection is with modern, refined menswear.
“I am not for everybody in the market. Only sophisticated men,” he said.
His approach is summed up in a simple philosophy: “Simplicity is sophistication.”
The statement reflects his preference for designs that are refined without being unnecessarily complicated, while maintaining an identity that distinguishes the brand in an increasingly competitive fashion industry.
Igala Heritage Inspires the Brand
Culture is another important element of Agada’s creative identity.
The designer draws inspiration from the masquerades associated with the Attah of Igala land, using aspects of his heritage as a foundation for his interpretation of contemporary fashion.
For Agada, incorporating culture into fashion is not about reproducing traditional clothing exactly as it exists. Instead, he seeks to reinterpret cultural elements through modern designs that can appeal to today’s audience.
This approach allows Attahk.ng to combine heritage with contemporary menswear, giving the brand a cultural narrative while maintaining its modern outlook.
The designer believes fashion can serve as a means of preserving identity while simultaneously creating new expressions of that identity.
Customers Central to the Journey
As Attahk.ng continues to grow, Agada says the relationship between the brand and its customers remains critical.
He credits his clients for recognising the value and intention behind his work, describing their support as an important encouragement for a young brand still establishing itself.
“My clients are very good to me because they see value in what I do,” he said.
For an independent designer, that trust can be particularly important, as customer relationships can influence both the reputation and growth of an emerging fashion label.
A Brand Still on the Journey
Agada does not describe himself as a designer who has already achieved his ultimate ambitions. Instead, he sees Attahk.ng as a work in progress and remains focused on building the brand gradually.
His vision is to establish a menswear label associated with timeless designs, quality craftsmanship and cultural storytelling.
From experimenting with his mother’s clothes as a child to creating his own fashion identity after studying Computer Science, Agada’s journey demonstrates how an early creative passion can evolve into a professional pursuit.
With Attahk.ng, he is seeking to build more than a clothing label. He is developing a fashion identity rooted in simplicity, sophistication and Igala heritage.
At the heart of that vision remains his defining belief: “My brand is timeless.”
